Lastly, the augmented product will be the experience of being able to blend in with the artworks instead of just admiring the beauty of them only. In the Biennale, there are many rooms designed in a way such that it depicts a scenario when we are in it. One example would be this room which is depicting a scenario of a room which is burning and that everything inside of it is being burnt into dust.
Place
The decision to set up the Biennale at places such as City Hall and Marina Bay is a very smart move of the organizers as all these places are not only in the central of Singapore but also easily accessible by buses or trains. The signs that were placed along the corridors were helpful as it helped to guide guest like me to navigate through out the exhibition.
However, there are some upsets with the design in the Biennale in City Hall. One inconvenience was that although there were toilets at the second, third and fourth storey, most of them were closed off to the public. The only ones available were the gents on the fourth storey and the ladies on the third storey which goes to question another point in the design of the Biennale: which is why separate the two restrooms on two different levels. For those who urgently need to use the restrooms will have to walk all the way to the restroom on the third or fourth level since there were no elevators catered to the public and therefore affects the mood of the guests.
Partnership
One major partner of the Biennale is the National Arts Council Singapore which is a government agency as it is one of the main organizers for this event. Other partners include:
· Pico- Official Exhibit partner
· (Raffles City Shopping Centre, Singapore Flyer)- Venue Partners
· (Helutrans artmove)-Official Freight Partner
· Passion- Official Community Partner
· (Lasalle, Republic Polytechnic, Little Art Bug Workshop, NLB, The Arts House , and The Substation)-Education and Outreach Partners
Being in a partnership is an advantage for both parties as they can collaborate with one another to attract the public to patronize them by modifying their prices such as in forms of discounts or packages. Some examples would be like giving a discount of 30% for all Passion card holders when purchasing an admission ticket to the Biennale. There are packages being offered by the Singapore Flyer such that if we pay a certain amount of fees depending on our age, we will be entitled to a chance of being able to go on a ride on the Singapore Flyer and also a visit to the Singapore Biennale.
Those mentioned above are all benefits received by the guest who are associated with the other organizations when purchasing an admission ticket. Whereas those mentioned below are some of the benefits one will receive at Singapore Flyer by owning a SB admission ticket.
1. 10% off ala-carte food at Seafood Paradise
2. 10% off on the first product and 25% off on the second same/ lower priced product at Red Dot
3. 10% off a la carte food and beverages at O’Learys Sports Bar & Grill
Promotion
Personally I felt that the event was poorly marketed to the public as most of the LRM course mates that went along with me only got to know about the event from a friend. I firmly believed that if not for this project, I would never get a chance to know of the existence of such an event even though it was ongoing at many different venues. Although there was a launch party which allowed guests to have a preview of the event, it was only extended to those who have an invitation only. Other than that, some of the partners have also done a poor job in advertising for the event. Another mistake SB has made in the promotion process is that they have neglected the use of the media other than the internet.
Therefore some suggestions I could give to SB is that they could actually collaborate with the SBS such as putting up posters on its buses and bus-stops. Other advertising method could be through radio and advertisement timeslot in between channel 5 and 8 dramas on the television. They could also generate hype by publishing news about how success the launch party and Vernissage was since only people invited were allowed to go.
The decision to set up the Biennale at places such as City Hall and Marina Bay is a very smart move of the organizers as all these places are not only in the central of Singapore but also easily accessible by buses or trains. The signs that were placed along the corridors were helpful as it helped to guide guest like me to navigate through out the exhibition.
However, there are some upsets with the design in the Biennale in City Hall. One inconvenience was that although there were toilets at the second, third and fourth storey, most of them were closed off to the public. The only ones available were the gents on the fourth storey and the ladies on the third storey which goes to question another point in the design of the Biennale: which is why separate the two restrooms on two different levels. For those who urgently need to use the restrooms will have to walk all the way to the restroom on the third or fourth level since there were no elevators catered to the public and therefore affects the mood of the guests.
Partnership
One major partner of the Biennale is the National Arts Council Singapore which is a government agency as it is one of the main organizers for this event. Other partners include:
· Pico- Official Exhibit partner
· (Raffles City Shopping Centre, Singapore Flyer)- Venue Partners
· (Helutrans artmove)-Official Freight Partner
· Passion- Official Community Partner
· (Lasalle, Republic Polytechnic, Little Art Bug Workshop, NLB, The Arts House , and The Substation)-Education and Outreach Partners
Being in a partnership is an advantage for both parties as they can collaborate with one another to attract the public to patronize them by modifying their prices such as in forms of discounts or packages. Some examples would be like giving a discount of 30% for all Passion card holders when purchasing an admission ticket to the Biennale. There are packages being offered by the Singapore Flyer such that if we pay a certain amount of fees depending on our age, we will be entitled to a chance of being able to go on a ride on the Singapore Flyer and also a visit to the Singapore Biennale.
Those mentioned above are all benefits received by the guest who are associated with the other organizations when purchasing an admission ticket. Whereas those mentioned below are some of the benefits one will receive at Singapore Flyer by owning a SB admission ticket.
1. 10% off ala-carte food at Seafood Paradise
2. 10% off on the first product and 25% off on the second same/ lower priced product at Red Dot
3. 10% off a la carte food and beverages at O’Learys Sports Bar & Grill
Promotion
Personally I felt that the event was poorly marketed to the public as most of the LRM course mates that went along with me only got to know about the event from a friend. I firmly believed that if not for this project, I would never get a chance to know of the existence of such an event even though it was ongoing at many different venues. Although there was a launch party which allowed guests to have a preview of the event, it was only extended to those who have an invitation only. Other than that, some of the partners have also done a poor job in advertising for the event. Another mistake SB has made in the promotion process is that they have neglected the use of the media other than the internet.
Therefore some suggestions I could give to SB is that they could actually collaborate with the SBS such as putting up posters on its buses and bus-stops. Other advertising method could be through radio and advertisement timeslot in between channel 5 and 8 dramas on the television. They could also generate hype by publishing news about how success the launch party and Vernissage was since only people invited were allowed to go.
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