Packaging and distribution
As stated earlier in the partnerships part, the Singapore is actually offering 3 different packages for 3 different groups of people such as the adult package, children and student package and finally the senior citizens package. Henceforth I would say that they have done a good job such as they have taken all the 3 age group into consideration when setting the price of the package. One important factor of a partnership is that both parties need to have a good relationship and reach an understanding with one another on the prices of certain benefits being offered in order for both parties to work together.

One suggestion I can give is that the SB can try to also come up other packages with the other partners instead of just having 3 different packages with Singapore Flyer only. SB could also come out with family package such as $22 for a family of 2 adults and 1 child.

Programming
On the first level, there were many programs for kids to play with such as rooms for them to draw and colour and also a room for them to sit back and relax. Though the activities were catered for kids, young adults such as ourselves were also allowed to use the facilities inside. These rooms may be used in such a way such that parents can allow their kids to play in these rooms while both of them enjoy a peaceful and quiet tour around the building.
One other programs being organized would be the tour around the City Hall building and South Beach Development. The tour is planned out very well such that not only do they help the tourists to answer their doubts about any of the artworks and how the artworks relate to them, it also comes in many different languages such as English, Chinese and also Hokkien, Cantonese and Tamil too when upon request.

As one can see, although there are programs catered for children, there are actually no specific program that is catered to the young adults such as us. So in order to retain potential customers such as us in the next Biennale, I suggest that SB could try to come up with a few programs that could make out trip here even more worthwhile.

People
The interaction between the customers like us and the staff inside needs to be in a healthy amount such that they will be able to help to answer any queries we have while not neglecting other guests and also maintaining the order of the exhibition. For me personally, I find that the staff inside are not very amiable. Most of them have a grumpy face instead of smiling whenever any guests approach them. Though I have to agree that their product knowledge is very strong, the way they explained it to the guest turns many guest off. It seems to us that they are very bothered by the fact that we are asking them any questions on the exhibits instead of reading the guide book. Furthermore, most of them also frightened many kids when they shouted at them not to touch any of the exhibits. Although I know this is their job, I strongly encouraged them to speak to the guest in a more friendly way when answering and correcting them.

Price
For every event we go, all of us will have to pay a price regardless of it being in terms of cash for the admission ticket and travel cost or the time we spend to travel to and tour the event. For me, I spend a total of less than $10 and also half a day’s time on the day I went for the event, which is quite reasonable to me. I was very delighted at the pricing of the admission ticket as it only cost me $5 since I was entitled to the student rate which is also extended to children and senior citizens and only $10 for the adults. I also considered quality time being spent at the exhibition as with just half a day, I am able to admire the beauty of artworks that came from more than 35 different countries. Other than that as I have stated, there is also a 30% for those who hold a Passion card when buying an adult admission ticket. McCafe customers are also entailed to a 20% discount rate.